Home Writing Portfolio

A brochure is a bridge that connects companies with ideal customers. Once I understand how a business works and what its clients want, I can create brochure copy that speaks volumes, attracting customers and helping them to discover exactly what they need to know to take full advantage of all that my client has to offer.

Case Studies:

Droy Advertising asked for my support in concepting and writing a dynamic, door-opening campaign to promote enterprise messaging strategies from Helio Solutions, a Sun Microsystems™ iForceSM Partner. The two brochures we created rely on an overarching metaphor, comparing corporate messaging to a busy behive and warning against the sting of network security risks. The first mailer included a tin of Burt's Bees lip balm. View first EM mailer. The second piece arrived in the company of a jar of high-end honey. View second EM mailer.

Another collaboration with Droy targeted data center decision-makers, highlighting Helio Solutions' best practices, like consolidation and technology refresh. We wanted to select a theme and gift that would evoke the stress reduction that comes from reliable technology. Our brochure cut short a business clich», encouraging recipients to simply "Think Outside." Printed on round sheets of heavy stock, it took the form of a retail tag attached to a comfortable, folding camp chair. View DC brochure.

In writing a brochure for Cufis Technologies, a Native-American owned small business and a Sun Microsystems™ iForceSM Partner, I needed to appeal particularly to government agencies seeking contractors that qualified for minority set-aside requirements. The completed project, which was designed by Droy Advertising, included a set of commemorative coins. It strikes a balance, recognizing the unique combination of technological expertise and cultural traditon that makes this company stand out. View Cufis brochure.

In over 30 years of business, Saunders Construction had never employed an outside marketing firm, and they wanted to do it right the first time. I supported Ginny Hoyle Communications on this five-brochure project, providing the bulk of the content for the Retail Services and the Healthcare Services brochures and serving as editor, proofreader, and wordsmith as necessary on the remaining three pieces. The goal of the project was to create strong marketing pieces for Saunders' four niches and a single brochure that covered the company's remarkable history. In collaboration with designers at Asher Studio, we were able to highlight Saunders' record of successful, high quality work and timely delivery while emphasizing the amazing culture of integrity established by founder Dick Saunders. View Healthcare Services brochure; View Retail Services brochure. (These pdfs may take a moment to download; please be patient.)

An employee at a major corporation was required to promote herself to an incoming manager. She contacted Droy Advertising, and Droy called on Kadroodle to help develop a concept and write the copy. The finished product is a very unusual brochure in some sweet packaging (pun intended)! View Brochure; View Packaging.

"We're both very pleased...
I think we have an excellent marketing piece that really helps sell our program. Again, thanks!"
—C. E., Lake Zurich, IL